Communication Concept for the Austrian Osteopathic Association and the Individual Osteopath
- Communication Concept for the Austrian Osteopathic Association and the Individual Osteopath
- Rüscher Michael
Explorative, descriptive design
Osteopathy is one of the lesser known therapy methods. From a legislative point of view, osteopathy currently lacks a legal basis in Austria. The general situation of osteopathy and medicine has been undergoing changes in the past few years: Patients want more information, there is increasing competition. Communications, also frequently referred to simply as
Research Question & Objective
What form should a communication concept for the Austrian Osteopathic Association and for the individual osteopath take?
If more patients avail themselves of the services which osteopathy has to offer, the pressure to recognise the profession of osteopath will increase at the political level. As soon as the profession is recognised, the insurers will also react.
Relevance for the Patients
The population will be able to find out what osteopathy is, how osteopathy works, who and what are behind this holistic treatment method.
Relevance for Osteopathy
The communiciation activities are aimed at enabling the osteopathic profession to establish itself in the medical, political and public arena. As a result, the profession will become more attractive.
Scientific literature research.
The hypothesis that more communication will lead to more patients availing themselves of the services which osteopathy has to offer was supported by the literature cited as references in this thesis. The proposition that a larger number of patients will increase the pressure for recognition of the profession at the political level and among insurers was not corroborated by scientific examples.
As a critical reflection it must be pointed out that further research should be suggested in some areas, for example in the case of endogenous situation factors, target group or needs analysis. The proposed implementation was very much influenced by the personal style of the author. This could be improved through evaluation by a working group of osteopaths.
- presented at
- Wiener Schule für Osteopathie
- Date Accepted
- Date Submitted
- 1.2.2008 00:00:00
- Submitted by:
- Item sets
Rüscher Michael, “Communication Concept for the Austrian Osteopathic Association and the Individual Osteopath”, Osteopathic Research Web, accessed March 29, 2023, https://www.osteopathic-research.com/s/orw/item/2947